SB Creation Team
04 July 2025
Real Estate CRM software is a specialised tool that helps real estate companies manage leads, automate follow-ups, track sales performance, and streamline communication. With rising competition and customer expectations, a custom CRM system has become essential for real estate agents, developers, and brokers. This blog explores why real estate firms are adopting CRM solutions, the key features you should look for, estimated development costs, and how Renu SB Creation Software Pvt. Ltd. can help you build the perfect CRM for your business.
Leads and customer interactions drive the real estate market. Manual tracking using spreadsheets or scattered apps often results in missed follow-ups and poor conversion rates. Developing a dedicated real estate CRM system helps solve this.
A custom CRM centralises lead data, simplifies workflow, and ensures consistent engagement. It enhances team performance, improves customer experience, and allows businesses to scale with confidence.
Capture and manage leads from multiple sources—website forms, property portals, social media, or walk-ins—in one place.
Set reminders, automate messages, and track communication history. This increases conversion rates significantly.
Monitor where each lead stands in the sales cycle. Get a real-time view of inquiries, site visits, bookings, and closures.
Automate daily tasks such as sending property brochures, follow-up emails, or payment reminders.
Assign leads to agents, track progress, and evaluate performance with actionable reports.
Maintain organised records and provide faster responses, building stronger client relationships.
To make your CRM effective, ensure it includes the following features:
The cost of building a real estate CRM depends on the scope, features, and level of customisation.
| CRM Type | Estimated Development Cost (INR) |
|---|---|
| Basic CRM with Web Access | ₹50,000 – ₹1,50,000 approx. |
| Mid-Level CRM with Custom Features | ₹1,50,000 – ₹4,00,000 approx. |
| Advanced CRM with App, Reports, Roles | ₹4,00,000 – ₹10,00,000+ approx. |
Additional factors that influence cost:
Renu SB Creation Software Pvt. Ltd. specialises in real estate CRM software development tailored to your exact needs. Our team understands the real estate domain and delivers solutions that are efficient, scalable, and cost-effective.
If you want to organise your leads, increase your conversions, and scale your real estate business, it's time to invest in a CRM that works for you.
Renu SB Creation Software Pvt. Ltd. is here to build a custom real estate CRM solution designed specifically for your operations.
Call us at +91- 8777076816 to get started.
Real estate CRM software is ideal for property developers, brokers, real estate agents, and marketing teams who want to manage leads, automate follow-ups, and improve sales conversions. It’s suitable for both small agencies and large enterprises.
Yes. Custom-built real estate CRM software can be tailored to match your unique sales process, user roles, property inventory, and marketing workflow. Renu SB Creation Software Pvt. Ltd. specialises in developing fully customised CRM systems.
The cost depends on features, modules, and integrations. A basic CRM may start around ₹30,000, while an advanced version with mobile app, reports, and automation tools can cost more.
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